The Row Size Numbers Decoded: Margaux 10, 12, 15 and Beyond
Most luxury houses size their bags with adjectives. A Mini, a Small, a Medium and, if the house is feeling expansive, a Jumbo: not one of them commits to anything you can measure. Across a large part of its line The Row does something quietly different, and the moment you notice it the catalogue becomes easier to read. The number in a model name is its width, in inches. Margaux 10 is ten inches across. Margaux 12 measures twelve. That single fact does more practical work than any amount of styling copy, and it is the through-line of this explainer.
The convention reaches well beyond the flagship. It covers Margaux 10, 12, 15 and 17, India 10.00, 12.00 and 15.75, Agnes 12 and 15, Sofia 8.75 and 10, and Marlo 12 and 14. The decimals are the tell: nobody writes 15.75 unless the figure is meant to be read literally. What follows sets out how far the rule goes, where it bends, what the number leaves out, and how to turn it into a decision when you are choosing between two sizes of the same bag.
The rule in plain terms
The number in the name plus the word inches hands you the width of the bag. That is the entire system, and it is applied consistently enough across the row-fashion.com/tote-bags numbered families to be treated as a rule rather than a coincidence. The labelling is unusually honest, because the gap between what a size sounds like and what it measures simply closes. One house’s Small can beat another house’s Medium, but ten inches is ten inches anywhere. For anyone comparing The Row bags to something already in their wardrobe, that makes the comparison arithmetic rather than guesswork. It also explains why the brand can run four sizes of one silhouette without muddling anybody.
| Model name | What the size number means | Listed dimensions (W x H x D) |
|---|---|---|
| Soft Margaux 10 | 10 in | 10 x 7 x 7.5 in |
| Soft Margaux 12 | 12 in | 12 x 9 x 7.5 in |
| Soft Margaux 15 | 15 in | Width taken from the name; no measurements listed |
| Margaux Shoulder 12 | 12 in as named | 14.75 x 9 x 5 in, which is the exception to the rule |
| Margaux 17 | 17 in | Roughly 17 x 12 x 9 in |
| India 10.00 | 10 in | Not published officially |
| India 12.00 | 12 in | No official figures published |
| India 15.75 | 15.75 in | No official figures published |
| Agnes 12 | 12 in | Width by name only |
| Agnes 15 | 15 in | Width from the name; nothing further listed |
| Marlo 12 | 12 in | Width from the name; nothing further listed |
| Marlo 14 | 14 in | Width by name only |
| Sofia 8.75 | 8.75 in | Archive model; not listed officially |
| Sofia 10 | 10 in | Archive model; not listed officially |
What the number will not tell you
Width is one dimension of three, and the other two do not scale with it in any predictable way. Set against each other the two Soft Margaux sizes with official figures behind them: the 10 measures 10 x 7 x 7.5 in and the 12 measures 12 x 9 x 7.5 in. Depth is identical at 7.5 inches, which means the larger bag is not a scaled copy of the smaller one. What changes is the height, which grows by two inches, and the width, which grows by the same. In practice that means stepping up a size gives you a higher opening and more length rather than a deeper bag. Anyone expecting the 12 to swallow twice as much as the 10 will find the difference narrower than the numbers imply.
The handle drop is constant as well, at five inches on both Soft Margaux sizes, and that is another thing the model number will not tell you. Five inches is a hand-carry or crook-of-the-elbow drop rather than a shoulder one, and both sizes ship with a removable shoulder strap to handle the rest. Fittings inside differ as well: a single card slot on the 10, while the 12 adds a second plus a zip pocket. Day to day, details like those decide more than an inch of width. Read the number to place the bag on a scale, then read the specification to know how it behaves.
The Margaux Shoulder 12, the place the rule bends
One current model breaks the pattern and it is worth saying clearly rather than quietly. The Margaux Shoulder 12 carries a twelve in its name, but the brand publishes its dimensions as 14.75 x 9 x 5 in. The width in the name and the width in the specification fail to match, so the number is functioning as a family size rather than as a literal external measurement on this one. That fits what the silhouette actually does, because it is a reworked shape with elongated tubular handles and narrowed gusseted side panels rather than a simple scaling of the tote. The lesson generalises: use the number as your starting point, then confirm against published dimensions before you commit. If a listing offers no dimensions at all, the number is a guide and not a measurement.
What each width holds in practice
Most guides skip the step that counts, which is translating inches into daily use. A bag under ten inches wide is a phone, cardholder, keys and lipstick affair, which is the territory of the Sofia 8.75 and of the small clutches. Ten inches is the archetypal small day bag, enough for a compact wallet, a phone, sunglasses and a slim pouch without distortion. Twelve inches is where a bag begins absorbing a paperback, a small notebook, a folded scarf and a full-size wallet all at once. A working width is fourteen to fifteen inches, the point at which documents and a tablet no longer have to be forced. At seventeen inches, as on the Margaux 17, you are into weekend and travel territory rather than everyday use.
- 8.75 to 10 in: evening use, errands and any occasion where you want the bag to vanish.
- 12 in: the line’s most versatile width and the one most buyers settle on.
- 14 to 15 in: work, the commute and days when you carry other people’s things as well.
- 17 in: travel and staying over, where soft structure is a feature and not a compromise.
Price follows width, though material moves faster
The two track each other, size and price, though less steeply than you might assume. On observed 2026 market prices, the Soft Margaux 10 sits at $3,650 and the Soft Margaux 12 at $4,350, which puts two inches of width at about $700. Observed prices put Marlo 12 at $3,600 and $4,900 depending on the version and Marlo 14 at $5,300, a much larger step for the same two inches. Material makes bigger jumps than size does: India 10.00 is $3,850 in leather against $5,370 in suede, and Agnes 15 runs $5,000 in leather, $5,800 in suede and $4,300 in a canvas blend. Agnes 12 sits at $4,400, so the leather Agnes 15 costs only $600 more for three additional inches. If you are optimising spend, the material is the bigger financial decision and the width is the bigger practical one.
The bags that carry no number
A good deal of the line sits outside this system, and mixing the two conventions is where confusion begins. Words rather than inches govern the Park Tote family, which runs Small, Medium, Large and XL alongside the N/S Park Tote and Park Tote Three. Small bags such as the 90’s Bag, the Half Moon and the Bourse Clutch are named without a size marker of any kind. With those, dimensions are all you have: the Bourse Clutch is listed at 10.2 x 6.5 x 2.3 in, and the Half Moon is given officially as 8 x 13.5 x 2.5 in, with other listings differing enough that the figure is best read as approximate. Archive models follow no rule either, and the Camden measures roughly 9 x 12.5 x 5.25 in despite bearing no number. The N/S and E/W prefixes are shorthand for orientation, as a rule read as north-south for taller shapes and east-west for wider ones.
Making the decision from the inches
The practical value of a literal sizing system is that you can test it before you buy. Take a bag you already own and like, measure it, and set its width against the number in the model name you are considering. Repeat it for the widest thing you carry routinely, whether a laptop, a folder or a water bottle, then add an inch of tolerance for soft sides. Remember that these are unstructured shapes in most cases, so a bag will look smaller when empty and fuller in use than any flat measurement indicates. When you are between sizes on a soft silhouette, the smaller one tends to look better and the larger one tends to perform better. That trade-off, not the number itself, is the real choice in front of you when you buy row handbags in a numbered family.